Case Study: Increase Profitability and Market Share

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Increase Profitability and Market Share

Regional Bank with 292 Branches

Business issue: Grow market share and build stronger account profitability in retail market

  • Facilitated management team in developing consistent sales management practices
  • Served as Lead Consultant and Engagement Manager in implementing a wide-ranging sales, service, and management curriculum
  • Certified internal learning and development staff to serve as high-quality facilitators
  • Conducted one-on-one coaching and consultation with senior executives on issues such as how to sustain learning application, roles and responsibilities for Regional and Area Managers, how to structure the role of a Sales Champion, and how to hold people accountable for change

Outcome: Sales growth despite considerable price competition